Case-based teaching research of media management course

The Harvard case has made a profound contribution to business education around the world. course of Media Management is about business. In order improve its teaching efficiency, adopted case-based teaching, and integrates question answer story in teaching. It conducted full description advance first two weeks term, introduced core concepts media management, then assigned research tasks for Chinese foreign enterprises. mid-stage, background,factual knowledge conceptual were explained, related stories integrated question-and-answer used make classroom more interesting practical. We comparative majors, each which parallel classes, One presence other traditional Results showed that could significantly students’ academic performance. And results also demonstrated performance moderately. Students group shared their reports at end term. Students’ report enriched teachers' follow-up resources.